Le groupe Estee Lauder Companies vise à attirer les meilleurs talents quels que soient leurs secteurs et métiers d’origine, en leur fournissant un cadre et une expérience propices à leur épanouissement et leur développement.
Qu'ils soient basés dans l'une de nos boutiques, sur un site de production, au siège new-yorkais ou dans l'une de nos filiales à travers le monde, nos collaborateurs sont engagés, chacun à leur niveau, pour contribuer à la réussite du Groupe.
The Estee Lauder Companies Product Marketing Global Director in United States
Product Marketing Global Director
POSITION: PRODUCT MARKETING GLOBAL DIRECTOR
REPORTS TO: Global GM
MANAGES: Product Managers
Position Overview :
Supports General Manager in all aspects of marketing
Develops, manages and implements all product marketing strategies in coordination with internal and external departments, to further develop the Brand's performance (sales, profitability, image and competitive position).
Develops and fosters a strong 3-year rolling calendar and strategic plan in keeping with the overall category and Brand strategies and objectives globally.
Consistently delivers successful products and programs on time and in budget that help grow the business in collaboration with the other departments.
Manages, trains and develops the marketing expertise of direct reports.
Areas of Responsibilities:
Lead the conception, development and implementation of innovative 360-degree marketing strategies, and product concepts in order to drive business globally and reinforce Brand equity;
Manages innovative product development and pipeline strategy;
Ensures consistency and appropriate messaging throughout launch;
Spearhead brainstorming and development of all approved initiatives through strong partnerships with support and partner groups (such as Creative, Product development, R&D, Global Communications, Education, Supply Chain, Finance, Sales etc..);
Directs preparation of all paperwork necessary to get projects into the system; Manages program development to ensure programs are on time, within budget and meet strategic objectives;
Serves as the source for all category related information and performs SKUs and portfolio analyses (shipment sales, COGS, line edit, pricing, sampling, competitive analysis, new product forecasts, brand and competitor copy and claims);
Makes recommendations to seize market;
Compiles analysis and delivers quarterly reports and conduct ad hoc business analysis;
Make recommendation to seize market;
Responsible for strategy and execution of assets for brand relaunch (videos, copy, claims and demonstration)
Manage all artwork development and creative timeline with Creative, New York Packaging Ops, etc…
Cultivates close collaborative relationships with affiliate marketing teams to ensure programs developed by global Marketing meet affiliate market needs, and that information is communicated to them
Prepares presentations and presents marketing plans to all affiliates, i.e. Sales Meetings, Regional Roundtables, etc…Prepare Strategy innovation and branding section.
Manage marketing budget.
Work very closely with colleagues and always maintains a positive, can-do, team-building attitude. Leads by example to create an environment that is encouraging, respectful, and builds team cooperation
Manages and is responsible for the performance of 3 direct reports including on-time performance and accuracy of projects.
Qualifications & Requirements:
Position requires 8 years of marketing in the Beauty industry ideally with an experience in APAC region or on Asia brands. Global experience a must. Skincare experience preferred.
Strong computer, creative, writing, strategic and analytical skills.
The job requires autonomy, strong personal organization skills and ability to set priorities, an individual with a rigorous business and financial discipline. Must be flexible and determined; possessing the ability to handle a multitude of projects and the willingness to put in the time necessary for success.
Good analytical capacities and thorough knowledge in all areas of marketing, including knowledge of the functions of product development, trade marketing, packaging design, advertising, and sales and their effect on product marketability.
Leadership and a strong taste for challenges. Entrepreneurial spirit. Flexibility, adaptability, enthusiasm and curiosity. Team spirit and collaborative abilities
Excellent written and oral communications (English) as well as presentation skills. French /Mandarin/Cantonese is a plus.
Equipe Equipe de jour
Type d'emploi Standard
Horaire Temps plein
Lieu principal Europe, Moyen-Orient, Afrique
Organisation Estée Lauder - Brand
Job Number: 194339