The Estee Lauder Companies Consumer Engagement Manager Mac Cosmetics in Belgium

Consumer Engagement Manager Mac Cosmetics

  • Act as the social / digital expert for Mac in the Benelux Region - liaising with Affiliate Social / Digital manager, Online and Data Analytics

  • Develop the social / digital part of the marketing plan, and drive the execution

  • Manage the brand social communities, posts content, runs social media campaigns

  • Keep up-to-date on latest social / digital best practices and tips

  • Propose disruptive ideas on how to increase the brand’s visibility online

  • Derive the 360° marketing plan into a social / digital marketing calendar

  • In charge of social / digital marketing budget allocation, update and monitoring

  • Work closely with the Online team and external advertising agency to ensure synchronized consumer communication

  • Work with key external partners (Facebook, Google), building partnerships, in coordination with the Digital Commerce and Marketing team

  • Post social media content and run social media campaigns

  • Buy social media promotional advertising (directly or through advertising agency)

  • Answer questions and comments from community members in a timely manner

  • Act as the social media listener for the brand

  • Watch out for negative posting (blogs; e-retail); posts appropriate answers

  • Regularly share qualitative consumer feedback summaries with Marketing teams

  • Perform quantitative analysis on brand’s social / digital media performance

  • Drive relationship with micro-influencers (amateur bloggers), organizes retail social and consumer events

  • POC for Corporate PR

  • Good analytical skills, a strategic vision and results oriented.

  • Excellent writing & verbal communication skills.

  • Huge passion and interest for beauty and in digital/Social media.

  • 3-5 years of relevant work experience in consumer Marketing & Expertise in digital (Mandatory)

  • Relevant Experience in digital Agency, cosmetics, fashion and/or retail is a strong asset

  • Excellent written and spoken communications in Dutch, English and French

  • Enthusiastic, Ambitious, assertive, go-getter with an eye for details

  • Very creative but structured mind, with a strong sense of priorities.

  • Demonstrate flexibility and agility

  • Embrace the company’s corporate philosophy.

  • Build strong relationship with key stakeholders across all levels

  • Being able to join the team around a joint purpose

  • Optimistic and can-do attitude

  • Brilliant Execution Mindset

Equipe Equipe de jour

Emploi Commerce életronique

Type d'emploi Standard

Horaire Temps plein

Lieu principal Europe, Moyen-Orient, Afrique-Belgique

Organisation M·A·C

Language: fr

Job Number: 1816003