The Estee Lauder Companies Consumer Engagement Manager Mac Cosmetics in Belgium
Consumer Engagement Manager Mac Cosmetics
Act as the social / digital expert for Mac in the Benelux Region - liaising with Affiliate Social / Digital manager, Online and Data Analytics
Develop the social / digital part of the marketing plan, and drive the execution
Manage the brand social communities, posts content, runs social media campaigns
Keep up-to-date on latest social / digital best practices and tips
Propose disruptive ideas on how to increase the brand’s visibility online
Derive the 360° marketing plan into a social / digital marketing calendar
In charge of social / digital marketing budget allocation, update and monitoring
Work closely with the Online team and external advertising agency to ensure synchronized consumer communication
Work with key external partners (Facebook, Google), building partnerships, in coordination with the Digital Commerce and Marketing team
Post social media content and run social media campaigns
Buy social media promotional advertising (directly or through advertising agency)
Answer questions and comments from community members in a timely manner
Act as the social media listener for the brand
Watch out for negative posting (blogs; e-retail); posts appropriate answers
Regularly share qualitative consumer feedback summaries with Marketing teams
Perform quantitative analysis on brand’s social / digital media performance
Drive relationship with micro-influencers (amateur bloggers), organizes retail social and consumer events
POC for Corporate PR
Good analytical skills, a strategic vision and results oriented.
Excellent writing & verbal communication skills.
Huge passion and interest for beauty and in digital/Social media.
3-5 years of relevant work experience in consumer Marketing & Expertise in digital (Mandatory)
Relevant Experience in digital Agency, cosmetics, fashion and/or retail is a strong asset
Excellent written and spoken communications in Dutch, English and French
Enthusiastic, Ambitious, assertive, go-getter with an eye for details
Very creative but structured mind, with a strong sense of priorities.
Demonstrate flexibility and agility
Embrace the company’s corporate philosophy.
Build strong relationship with key stakeholders across all levels
Being able to join the team around a joint purpose
Optimistic and can-do attitude
Brilliant Execution Mindset
Equipe Equipe de jour
Emploi Commerce életronique
Type d'emploi Standard
Horaire Temps plein
Lieu principal Europe, Moyen-Orient, Afrique-Belgique
Job Number: 1816003