Le groupe Estee Lauder Companies vise à attirer les meilleurs talents quels que soient leurs secteurs et métiers d’origine, en leur fournissant un cadre et une expérience propices à leur épanouissement et leur développement.
Qu'ils soient basés dans l'une de nos boutiques, sur un site de production, au siège new-yorkais ou dans l'une de nos filiales à travers le monde, nos collaborateurs sont engagés, chacun à leur niveau, pour contribuer à la réussite du Groupe.
The Estee Lauder Companies Stage - Assistant marketing digital Smashbow, BB, GG - EMEA in Paris, France
Stage - Assistant marketing digital Smashbow, BB, GG - EMEA
DEVELOP CONTENT MARKETING STRATEGY
Manage and challenge the socialmedia calendar across all platforms for all EMEA Markets
Manage regular contentcreation with local consumer engagement & EMEA teams
Manage any local contentshoots with appropriate stakeholders
Partner with Global andaffiliates on specific key festive activation and local events
DEVELOP STRONG WORKINGRELATIONSHIPS WITH LOCAL TEAMS
Lead and support the affiliates to identify content and assets toachieve social media and influencers objectives
Liaise with local affiliates to help cascade / implement relevantinitiatives for local markets
Lead the launch of the localInstagram channels in EMEA
Ensure we have a locallyrelevant content strategy in place for the region ensuring all brand activityis supported to engage and deepen consumer relationships.
Ensure all necessary contentis promoted
Ensure the influencerscollaboration for an always on content strategy
Ensure Global programs areleveraged for market which don’t have local handles.
Ensure that all appropriatebrand activity is supported by geo-targeted posts on facebook e.g. Newlaunches, events, new doors, sampling campaigns etc.
Ensure posts are published atthe most appropriate time
Work with EMEA ConsumerEngagement Coordinator to integrate a strong Paid Media strategy choosing thecorrect ad format and targeting at all times with constant efficiencyoptimisation.
Work with markets to ensurean always on approach to social post promotion.
Work closely with markets andSenior Education Artists to ensure local content is executed across as manychannels as possible
ANALYSIS & REPORTING
Develop reports / analytics as required to drive further strategy andachieve our yearly kpi’s
Synthesize key analytics and leanings into digestible reports for seniormanagement (Das14, Denstu, KCI, CRM)
Providing measurement, evaluation & recommendations for futurestrategies / activity based upon performance
Stay up to date on new monitoring tools
Identify issues, patterns & trends in local consumers comments &share information with the brand as relevant E.G. Product development ideas, distributionenquiries, trending topics/concerns/sensitivities, user generated content etc.
Develop the competitive analysis report focusing on brands demonstratingbest practice within social media, including SBX, GG & Bb’s key competitorsand brands outside of the beauty industry.
Support consumer engagement coordinator in operational daily requestsfrom the affiliates & in preparing presentations for strategic meetings.
Remain ahead of digital, instore, social trends to explore new social mediaopportunities & develop database of influencers.
THEIDEAL CANDIDATE WILL:
Be highly engaged with digital, social media and influencer on a dailybasis and passionate about staying ahead of the game with regards to socialmedia and new technologies.
Have experience in the Beauty/Fashion area or experience in a serviceindustry.
Thrive in a fast paced environment, able to juggle multiple projects andwork to tight deadlines whilst maintaining a superb eye for detail.
Have excellent communication skills (English mandatory), both verbal andwritten and specifically have a high level of grammatical accuracy with writtencommunication.
Be able to demonstrate excellent computer skills (Microsoft Outlook,Word, Excel and PowerPoint all essential)
Be educated to degree level or above.
Have an eye for content creation and a very premium taste level ofartistic visual execution
Have a strong beauty/fashion influencer expertise or background
Have at least 1 year relevant digitalexperience
Equipe Equipe de jour
Type d'emploi Stage
Horaire Temps plein
Lieu principal Europe, Moyen-Orient, Afrique-FR-J-Paris
Job Number: 1927864