Le groupe Estee Lauder Companies vise à attirer les meilleurs talents quels que soient leurs secteurs et métiers d’origine, en leur fournissant un cadre et une expérience propices à leur épanouissement et leur développement.
Qu'ils soient basés dans l'une de nos boutiques, sur un site de production, au siège new-yorkais ou dans l'une de nos filiales à travers le monde, nos collaborateurs sont engagés, chacun à leur niveau, pour contribuer à la réussite du Groupe.
The Estee Lauder Companies Consumer Marketing Manager - Estée Lauder in Diegem, Belgium
Consumer Marketing Manager - Estée Lauder
It is 1976 when the beauty industry is led by men.Estée creates 4 skincare products in her uncle’s garage in Queens, New York anddecides to build a beauty empire. But not in the traditional way: Estée wouldbreak all the rules in her way to the top.
Estée was a pioneer in marketing and in sales. She createdsome beauty industry firsts that are still used today. Ever heard of gift withpurchase? And in a world of cremes, Estée created the first repair serum:Advanced Night Repair.
Estée Lauder's mission is to help women feel confident andbeautiful.
Today we still spread her message in everything we do.
Do you want to be part of this extraordinary journey to workfor (and with) the mother brand of Estée Lauder Companies ?
As Consumer Marketing Manager , you will build the 360°marketing plan both offline and online for the brand, in coordination withProduct Marketing, Trade Marketing, Merchandising and Online teams. You willreport to the General Brand Manager of the Brand.
Build and drive the 360° marketing plan across all channels
Drive A&P mix optimization both trade and advertising byleveraging consumer insights and trade activations synergies
Define the consumer journey(s) combining all communicationand distribution channels on all consumer facing activations offline/online tooffer a seamless consumer journey across channels
Build the 360° marketing plan for the brand, in coordinationwith Product Marketing, Trade Marketing and Online teams, and definesthe CRM strategy, in collaboration with online
Define marketing strategy based on analysis of competitivelandscape and trends in markets, customers, products, prices, and channelsto identify opportunities for growth and profit enhancement
Define and align on the Consumer Calendar (launches, key shoppingmoments, retailers activities) for all channels, working closely withinternal and external stakeholders
Analyse, interpret and convert customer needs into brandstrategy in a seamless way both offline and online
Derive and adapt the Global/Regional marketing strategy tomaximize local relevancy
Define the target consumer profile(s), adapting Global /Regional guidelines to local opportunities
Translate local consumer insights into marketing and sellingopportunities
Define and own the Consumer Journey(s), combining allcommunication and distribution channels
Define the advertising and distribution mix for the upcomingyear including the Paid, Owned, Earned and COOP
Work closely with the Retail and Visual Merchandising teamson innovation and continuous improvement of in-store consumer experience
Drive campaign performance analyses
Drive A&P spend allocation while in charge ofA&P budget and optimization
Contributes to LRP building, in particularA&P lines, with intent to maximize effective and efficient consumer-facingspend, monitoring and ensuring the best ROAS (Returnon Advertising Spend)
Manage the Consumer Marketing team, including ConsumerEngagement and Influencer Management (ex PR)
Background in consumer driven industry, and/or in mediaagency, and/or retail (beauty) industry, preferably luxury brands
Broad knowledge of the digital world
Budget and P&L management experience
Financial modelling and analysis
People management experience and/or a talent for transversalmanagement
Very strong communication skills, creative/innovativethinking, excellent team player and interpersonal skills
Customer-oriented, conceptual thinking out-of-the-boxmindset – entrepreneurial approach is key
Analytical and numerate
Dare to dream big and can do so in long-term strategical way
Eye for trends and innovation both offline and online
Experience with driving agencies
Willing to travel to the Netherlands and Luxembourg
We target at least 5 years’ experience
Excellent written and spoken communications in Dutch,English and French
Organization skills and an orientation to detail,self-motivation, high energy level
Enthusiastic, Ambitious, go-getter with an eye for details
Demonstrate flexibility and agility
Build strong relationship with key stakeholders across alllevels
Being able to join the team around a joint purpose
Optimistic and can-do attitude with high energy level
Brilliant Execution Mindset
Ability to lead energize & develop performing team
Equipe Equipe de jour
Type d'emploi Standard
Horaire Temps plein
Lieu principal Europe, Moyen-Orient, Afrique-BE-VBR-Diegem
Organisation Estée Lauder - Brand
Job Number: 1919315